1. WHAT ARE COOKIES?
Cookies are small text files that are sent to the terminal you use to access to the Internet (usually your browser) by the websites you visit. Cookies are stored in your computer or device to be recognized by those websites on your subsequent visits. Each Cookie is unique to each browser and device you use to access Website.
Through the use of Cookies, it is possible for us to make it easier for you to navigate the Site, as well as to analyze your preferences and tastes and, consequently, offer services that are more consistent with your interests and expectations.
Cookies differ on the basis of their use: while some Cookies are strictly necessary for navigating the Website (such as those used to perform navigation or to provide a service requested by the user), others pursue different purposes and, therefore, need the user’s consent to be installed (such as, for example, those used to create user profiles and show personalized advertising).
In addition, Cookies can be installed:
– Directly by the operator of the Website you are visiting (so-called First-Party Cookies).
– By operator of other websites (so-called Third Party Cookies). Unless otherwise specified, it is recalled that these Cookies fall under the direct and exclusive responsibility of the same operator. Further information on privacy and their use can be found directly on the websites of the respective operators.
2. TYPES OF COOKIES
Cookies and other tracking tools can be classified :
· On the basis of their duration
Cookies can be permanently stored in your device until they expire or until you delete them (“Permanent Cookies”) or they can be automatically eliminated when you abandon the Website or when you close your browser (“Session Cookies”).
· On the basis of their purposes
Technical Cookies
These Cookies are necessary for the provision of the service requested by the user as they allow the normal navigation and use of the Website (for example, they allow access to the restricted area) and enable the Website to remember settings chosen by user, such as language or privacy preferences, in order to improve its services and browsing experience. The installation of such Cookies does not require the user’s consent. However, disabling such Cookies may cause the Site to malfunction.
Analytics Cookies
Analytics Cookies are used to collect aggregate and anonymous information about the number of visitors and how they interact with the Website, in order to optimize its services.
The use of analytics Cookies installed and managed directly by us does not require the user’s consent, as they are assimilated to technical Cookies. Where such Cookies are installed by third parties, your consent will not be required if the tracking tool is used only on the Website, the identifying power of the Cookies is reduced (for example, by masking significant portions of your IP address), and the third parties do not cross-reference the data contained in the Cookies with any other information they have or transmit it to any other third party. Instead, the user´s consent will be required for analytics Cookies installed by third parties without guarantees to minimize the processing of the data collected through them.
Profiling and Marketing Cookies
Profiling Cookies are used to track user behavior on the Website and in emails, in order to create profiles and send users personalized advertisements (i.e., in line with users displayed preferences and interests), including through third parties, and on other websites or social platforms as well as in order to understand and improve the effectiveness of marketing strategy.
These Cookies can be installed by the Website only with the user’s consent.
Widgets
This category includes all those graphical components of a program user interface, which is intended to facilitate the user in interacting with the program. By way of example, facebook, google+, twitter cookies are widgets.
Web beacons
This category includes code fragments that allow a website to transfer or collect information by requesting a graphic image. Websites may use them for various purposes, such as analyzing website usage, monitoring and reporting activities on advertisements, and personalization of advertisements and content.